Children choose and design their own fun virtual avatars, and safely make friends with children from all over the world. How does Little Bridge’s community work?Īs a competitive advantage that sets Little Bridge apart from its competitors, Little Bridge has created a “window to the world” for children. These activities cover all the key skills of reading, writing, listening and speaking. If children complete a task, they can get rewards and use the earned “Lingos” to optimise their database.Ĭurrently, Little Bridge offers more than 700 different types of activities and about 300 hours of study. In order to encourage children to actively participate, Little Bridge has also created a game currency called “Lingos”. Children can get involved and enrich the storyline together. This also increases the children’s motivation to learn new content constantly to understand what will happen next. As the learning content progresses, a fun story unfolds where children can learn all about these characters and their lives. Little Bridge is not just the name of the company, it is also the name of the virtual town where these characters live. Little Bridge’s IP is also unique because it actually makes up a story. The new language skills are transferred from “superficial processing” to “deep processing”, which improves the efficiency of learning English. After learning certain content, children can have real-time conversations in the community with children from all over the world. Little Bridge’s approach is to use “deep processing” to help children learn English skills effectively. Research they have conducted in collaboration with the University College London in the UK showed that learning content combined with community can improve learning outcomes. Little Bridge creates all the content on the platform itself and owns the IP. How does the content created by Little Bridge appeal to children? Third, each child in Little Bridge can customise their profile picture in the form of a virtual avatar for added security. Second, for added security, Little Bridge equips each parent of a child who uses its community with a linked account, called the “Parent Dashboard.” The dashboard allows parents to create accounts for their children, access information about their children’s activities on the platform, and also purchase subscriptions for learning content. Then, messages that pass the automatic review are sent to their 24/7 human review team, which double-checks each message before it appears on the site. First, using artificial intelligence technology, the platform automatically checks every message the kids send and filters out those that don’t meet the criteria, such as swear words and non-English words. How does Little Bridge keep teens children safe online?įirst, they designed a two-tier review mechanism, where all messages are reviewed twice before appearing on the platform. In this episode, I will introduce an edtech startup, Little Bridge, dedicated to helping children aged 6 to 12 learn English in a fun, productive way, and use it to socialise safely with children from around the world.
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